WILDER

The concept

A big-cat conservation foundation (non-profit) — protect habitat, stop poaching, rewild. Emotive, cinematic, mission-driven. A cause/charity template (a new category vs the product sites) — donate-led.

Palette

colour 1
#0B1211

colour 2
#101A18

colour 3
#1E4D45

colour 4
#D89A4E

colour 5
#C7D2CE

colour 6
#7C8B86

Typeface

Spectral (literary serif) for display · Inter for body. Emotive, editorial.

Cursor — torchlight

A torchlight — a warm amber glow that follows through the "dark forest" and brightens, with a fine dot; over links it tightens to a ring. Contextual (finding the animal in the mist), not a plain circle.

Layout

1. Hero — full-bleed leopard-forest video, headline "The wild is worth saving.", eyebrow "Big-Cat Conservation", CTA "Donate" + "Adopt a leopard". 2. The crisis — an emotive line + stat row (population decline, habitat lost). 3. What we do — Protect Habitat · Anti-Poaching · Rewild (3 cards). 4. Our impact — hectares protected, cats collared, rangers funded, years (count-ups). 5. Quote band — leopard still + a line on why it matters. 6. Donate CTA · footer (adopt / volunteer / donate).