MERIDIAN EXPEDITIONS

The concept

A premium guided-expedition company — luxury mountaineering to the world's great summits. The site sells *the route and the certainty of reaching the top*. Cartographic, rugged-premium, expedition-poster energy. The red line from the hero is the brand's signature: "the route".

Palette

colour 1
#0E1013

colour 2
#15181C

colour 3
#F2F4F5

colour 4
#E23A2E

colour 5
#F0932B

colour 6
#8A9299

Typeface

Oswald (condensed uppercase — expedition-poster) for display · Inter for body. Deliberately different from the serif templates.

Cursor

- Bespoke cursor: a map reticle — crosshair (two hairlines) + ring, snow-white, turning crimson and expanding over interactive elements. Fits the cartography theme; nothing like a plain circle. - Animated route-line draw, count-ups, scroll reveals, condensed-type mask reveals, card route hovers. Reduced-motion + touch safe.

Layout

1. Hero — full-bleed relief-map video, condensed headline "CHART THE IMPOSSIBLE", crimson rule, CTA "Plan your ascent", a coordinates/altitude readout detail. 2. Expeditions — 4 cards (Everest 8,849m · K2 8,611m · Aconcagua 6,961m · Kilimanjaro 5,895m) with elevation + season; crimson route-line hover. 3. The Ascent — 3 steps (Consult & Train → Acclimatise → Summit) joined by an animated dashed red route line that draws in on scroll (SVG stroke-dashoffset). 4. By the numbers — 200+ summits led · 98% success rate · 15 years · IFMGA guides. 5. Expedition band — full-width relief still + one bold line on safety/expertise. 6. Plan your ascent CTA over the map glow · footer.