MAISON JFM

The concept

A single-*maison* haute-horlogerie house — not a reseller. One masterpiece, made by hand, in a tiny limited edition. The whole site sells rarity, craft and patience, not a catalogue. Tone: hushed, editorial, museum-like. CTA is a private viewing / commission, never "add to cart".

Palette

colour 1
#050505

colour 2
#C89566

colour 3
#E9C9A6

colour 4
#7A5238

colour 5
#EFE8DD

colour 6
#8E877D

Typeface

Marcellus (inscriptional roman serif — quiet, museum-grade) for display · Inter for body. Deliberately different from the Cormorant used on other templates.

Cursor

- Bespoke cursor: a thin rose-gold ring + dot that trails with inertia; over any link it expands and reveals a small text label ("VIEW"). No default circle. - Line-mask reveals on the wordmark, slow letter-spacing settle, scroll-reveal on every block, count-ups, a gentle parallax on the masterpiece still. Reduced-motion + touch safe.

Layout

1. Hero — full-bleed rotating watch video, heavy black vignette, centred. Tiny eyebrow "Haute Horlogerie · Genève", oversized wordmark, hairline rule, one CTA "Request a private viewing". 2. The Masterpiece — split: left = name + spec list (movement / case / diamonds / edition of 8); right = a framed still that parallaxes. 3. The Hand Behind the Hour — three quiet cells: 1,200 hrs finishing · 8 pieces a year · 1 master. 4. Movement — full-width image band with a single centred line of copy. 5. Commission — closing statement + private-viewing CTA on a rose-gold glow. 6. Footer — maison mark, contacts, template disclaimer.