MAILLON

The concept

An aftermarket watch bracelet and strap atelier — machined steel bracelets and hand-stitched straps made to fit watches *other people* built, cut to the exact case reference. The fifth watch-adjacent template and deliberately the most oblique: it never sells a watch.

Palette

ink
#0C0D0F

steel
#C2C9D1

bright steel
#E4E9EE

leather tan
#A9743F

muted
#7B838C

Typeface

Petrona (a warm, slightly technical serif) · Inter body.

Cursor — CHAIN LINK

Three rounded-rect links trailing with escalating lag, each rotated to the direction of travel, so the cursor articulates like a bracelet as it moves. Same trailing technique as Veloce's tread and Solenne's ribbon — proving one mechanic reads as three totally different objects depending on shape, spacing and easing.

Layout

Full-bleed floating-links hero ("The watch is theirs. The bracelet is ours.") → The Range (3 types with from-prices) → The Fitting (4 numbered rows: reference → wrist & taper → cut & finished → fitted free) → Compatibility panel with case-drawing chips and an honest note about scanning unlisted references → figures (900+ references · 0.05mm tolerance · 5 week lead) → order CTA. Positioning hook: "Most watches leave the factory on the cheapest part of the whole thing."