APERTURE

The concept

A premium camera-lens / optics brand — hand-assembled prime lenses for photographers and filmmakers. Sells engineering, glass and rendering. Precise, technical, tactile-premium.

Palette

colour 1
#0A0B0C

colour 2
#111417

colour 3
#B9C2C7

colour 4
#3FB6C4

colour 5
#EDF1F3

colour 6
#7C868C

Typeface

Sora (modern geometric, precise) for display · Inter for body.

Cursor — Focus brackets

Focus brackets — four small corner L-brackets forming an autofocus box that trails the pointer and tightens + turns teal (locks focus) over links. A camera AF reticle, not a plain circle.

Layout

1. Hero — full-bleed portrait lens-elements video, headline "The glass makes the frame.", eyebrow "Precision Optics · Hand-assembled", CTA "Explore the lenses"; a spec strip (elements, coating, mount). 2. The Lineup — 3 prime lenses (24mm ƒ/1.4 · 50mm ƒ/1.2 · 85mm ƒ/1.4) as spec cards. 3. Engineered — 3 points: apochromatic glass · nano-coating · weather-sealed brass. 4. Numbers — elements, aperture blades, years, countries (count-ups). 5. Rendering band — lens still + "bokeh you can feel". 6. Pre-order / buy CTA · footer.