HAVEN

The concept

A private therapy and counselling practice — anxiety, burnout, grief, relationships. The abstract hero is the point: a therapy site should not open with stock photos of sad people or smiling models.

Palette

paper
#FAF7EE

ink
#2A2C22

sage
#5F7355

sun
#D9C24A

muted
#6E7266

Typeface

Literata (a warm, highly readable reading serif) · Inter body, at a 17px base.

Cursor — TONE AS A DESIGN CONSTRAINT

Everything here is tuned to lower the reader's heart rate, and each choice is deliberate: - Headline is permission, not a promise: *"You don't have to have the words for it yet."* - Slowest motion in the whole set — 1.05s reveals, cursor lerp of 0.06 vs the usual 0.2 - Cursor "settles" — it shrinks 32% when you stop moving, so resting is rewarded - Prices stated openly (£70, £50 low-cost, "no means testing") — cost anxiety is the #1 barrier - FAQ answers the real fears: confidentiality, how long, what if the therapist is wrong - Crisis box in the footer, not buried: 999 and Samaritans 116 123 - Focus rings and reduced-motion respected throughout

Layout

Hero video behind a heavy paper veil (copy fully legible) → How We Help (4 concerns, written in symptoms not diagnoses) → Getting Started (free call → matched → first session) → facts (incl. **£0 first call**) → FAQ → sage CTA → footer with the crisis box.