VELOCE

Performance Road Tyres

darktechnical

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The complete build · watermarked until purchase

The concept

A performance road-cycling tyre brand — hand-built casings, published lab data. Technical, confident, enthusiast-facing. The endurance-sport counterpart to the motorsport templates.

Palette: ink
#0C0E0D
acid green
#8FD400
chalk
#EDF1EC
muted
#818A82
Typeface: Saira Condensed (technical condensed — cycling-catalogue energy) · Inter body.
Cursor — TREAD TRAIL: Four short dashes that trail with escalating lag and all rotate to the direction of travel, so moving fast lays down a tread pattern behind the pointer. A ringed lead dot marks the contact patch.
Layout: Split hero ("Less drag. More road.") with a watts/TPI/weight strip → The Tech (4 spec cards: casing, breaker, compound, weight) → 3 models with prices → Tested (lab verified / 18,000 km / wet grip) → stats → 30-day ride-it-back CTA. Positioning hook: "Fast is a casing problem" — leads with the mechanism, not the marketing.

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