TORQUE

Specialist Performance & Classic Car Insurance

darktechnical

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The complete build · watermarked until purchase

The concept

A specialist insurance broker for performance and classic cars — agreed value, track days included, marque specialists for repairs. The *insurance* vertical again but a completely different flavour to Shoal (#23): enthusiast-to-enthusiast, warm, not fintech-clean.

Palette: warm ink
#14120E
sunset
#E9A13B
light sunset
#F7BE6A
sky
#8FB6C9
white
#F2EFE9
muted
#948C7E
Typeface: Urbanist (modern, friendly-but-serious) — display + body.
Cursor — SPEEDOMETER ARC: An SVG arc that fills with pointer velocity (a needle sweeping) via animated stroke-dasharray, with a lead dot. Move fast and it redlines; stop and it drops to zero. Purely a driving metaphor.
Layout: Full-bleed coastal-drive hero ("Insured for what it's actually worth.") with an agreed-value / track-days / specialist-repairers strip → The Cover (4 cards: agreed value, track day, your specialist, laid-up) → Why Us (3 border-left points) → How (Tell us the car → Agree the value → Drive it) → stats → quote CTA → footer with a policy-wording line. Positioning hook: "Mainstream insurers price your car off a spreadsheet. We value it properly, in writing, before anything happens."

94 words · locked

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Undeveloped