ORÉA

The concept

A prestige skincare brand built on one product — a single serum that replaces a six-step routine. Third beauty template (after Halo #38 haircare and Figue #44 lip care) and the most *clinical*: the whole page is organised around published study results.

Palette

cream
#F6EFE4

gold
#B99552

light gold
#D9BC80

bronze
#7A5C2E

ink
#2A2318

Typeface

Forum (elegant, slightly Roman display serif) · Inter body.

Cursor — GOLD SHIMMER

A thin ring with a rotating highlight arc travelling continuously around its circumference — light catching gold. Subtle rather than showy, which suits the price point.

Layout

Full-bleed serum hero ("One bottle. The whole routine.") → The Results (4 clinical figures) with methodology stated up front → The Formula (3 actives, each with stated concentration — the thing credible skincare brands do and everyone else avoids) → AM/PM/Week-4 ritual rows → marble image band → "give it twelve weeks" CTA with an empty-bottle refund. Positioning hook: "Measured, not promised" — and it explicitly says the published methodology includes *what didn't move*, which is a genuinely disarming trust play.