DIRTY FRANK'S

The concept

An independent street-food hot dog shop — six dogs, three sides, open till 2am. Loud, warm, local. The first genuine small local business template in the set (everything else is a brand or a service), which makes it the most directly *sellable* one — every high street has fifty of these.

Palette

ink
#141010

paper
#F6EFE2

sign red
#E2342B

sign blue
#1F5FD0

mustard
#F5C534

Typeface

Bungee (American sign-painting display face — literally built for shopfronts) · Inter body.

Cursor — MUSTARD SQUIGGLE

A canvas trail that wobbles perpendicular to the direction of travel (sin(t) offset along the normal vector), so it lays down a zigzag exactly like mustard squeezed from a bottle. Third canvas-trail variant in the set (after Graphite's pencil and Figue's honey) and it reads completely differently — which is the point.

Layout

Split hero ("Napkins not optional.") with a live "Open now · until 2am" dot → the actual **menu as a dashed-rule price list** (6 dogs with descriptions and prices) → 3 sides → facts → Find Us (where/when/how) → red order CTA. Local-business essentials that most templates forget: opening hours, address, an order-ahead CTA, and an allergens link in the footer. Those are what actually convert for a food shop.