VERTIGO

The concept

A statement platform-boot brand — 7-inch heels engineered like real footwear (steel shank, cushioned bed) rather than props. Bold, clubby, but the sell is *comfort engineering*, which is what actually differentiates in this category.

Palette

ink
#08090B

chrome
#D2D8DE

volt cyan
#2BD9E0

white
#F0F3F6

muted
#7E8792

Typeface

Anton (heavy condensed poster face) · Inter body.

Cursor — STILETTO

A tall thin chrome-to-volt bar anchored at its base that leans into the direction of travel (damped, lean += (target-lean)*0.12) — it walks with you. Grows taller on hover. The only bottom-anchored cursor in the set.

Layout

Full-bleed low-angle hero ("Stand taller.") with a 7"/sizes/steel strip → The Range (4 finish cards with prices) → Built For (steel shank / cushioned bed / grip sole — the comfort argument) → stats → 60-day wear-them-back CTA. Positioning hook: "Heels that survive the set" — and calling out that most brands omit the footbed, which is a genuinely specific, credible claim.