THE APPROACH — template brief
Loading THE APPROACH — template brief
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Unlock this template →The concept
*The approach* is the actual industry term for contacting a candidate who is not looking — and it is also what you call the walk up to a building. The clip is both: a figure ascending board-formed concrete into hard light, face never shown. That anonymity is the brand. This is a firm whose entire product is discretion: nobody learns they were considered, no role is ever posted, three searches at a time and occasionally a fourth. Because the subject is confidentiality, the site's signature move is redaction — black bars sitting over the copy that slide away as each paragraph arrives, like a file being cleared for reading. And because a search is lateral movement rather than a ladder, the body is a horizontal gallery that travels sideways as you scroll down.
- Palette
- paper
#DDD8CEslab
#C7C0B3tint
#EAE6DEink
#14161Bash
#7C756Cnavy
#1B3A5C - Typeface
- Libre Caslon Display 400 — an old-world transitional with real establishment authority. At 218px it looks like a masthead on something you would not be sent unless you were meant to have it. Hanken Grotesk 300/400/500 for body: quiet, neutral, slightly narrow, and it disappears behind the Caslon rather than competing with it.
- Cursor — Redaction
- - Redaction. background-image is a solid --ink gradient at 100% 100%; on entry it animates to 0% 100% while color transitions from transparent to inherit on a delay. One element, no extra markup, and it wipes rather than fades. - Bracket cursor. Four corner key-lines that close inward on hover — framing a candidate. - Light-shaft canvas. Nine skewed parallelograms with a soft gradient across their width, drifting sideways in three depth bands, each breathing on its own sine. It reproduces the raking sun in the clip and continues behind the entire document. Not petals, embers, dust or caustics — and the only atmosphere in the library built from *light* rather than particles. - Per-character heading — staggered outward-in entrance, idle sine, scroll offset from centre.
- Layout
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Undeveloped
The prompt behind THE APPROACH — template brief
516 words that produced this page — the palette, the type, the layout and the cursor. Unlock it with a subscription, or buy this template on its own.
What you get
- The full page source — self-contained HTML, no build step
- The build prompt, unredacted, ready to paste
- The hero video prompt that produced the footage
- Commercial licence — use it on a client site



