AXIAL

The concept

An industrial packaging machinery manufacturer — VFFS baggers, multihead weighers, end-of-line. The first true heavy-B2B capital-equipment template in the set. Sells uptime and service, not looks.

Palette

paper
#F2F4F6

ink
#141A20

steel
#5C6B7A

safety orange
#E8621C

sky
#1E6FA8

Typeface

IBM Plex Sans + IBM Plex Mono — literally designed for engineering documentation.

Cursor — CALIPER

Two vertical measuring jaws with a datum line between them that close inward on hover — a digital caliper taking a measurement. The most sector-native cursor in the whole set.

Layout

Split hero ("Packaging lines that don't stop at 3am.") with a rate/accuracy/callout meta row and the machine video tagged with a model number → The Range (3 machines, each with a **model code and a real spec table: speed, bag width, film) → Sectors (snacks/frozen/powders/pet) → Support** (own engineers / parts on the shelf / remote diagnostics) → stats → "send us your bag and your numbers" CTA. What makes it credible B2B: model codes, spec tables, an explicit trial offer ("we'll run your actual product and send you the footage"), and support foregrounded — because in capital equipment the callout response *is* the purchase decision.