FIGUE

The concept

A botanical tinted lip-balm brand — fig seed oil + wildflower honey, four shades, refillable. Warm, sensory, ingredient-led. Complements Halo (#38, cool mint haircare) as the *warm* beauty template.

Palette

blush
#F3E2DC

plum
#7B2D4E

bright plum
#A5436B

fig
#5A2340

honey
#D9A441

ink
#2B1620

Typeface

Gloock (high-contrast display serif — very "new beauty") · Inter body.

Cursor — HONEY TRAIL

A canvas trail like Graphite's pencil, but thick (9px), slow-fading (0.035/frame) and plum-tinted — it pools and drips rather than sketching. Tip swells to honey-gold over links. Same technique, completely different feel, which is a good demonstration of the cursor system's range.

Layout

Split hero ("Made of figs and honey.") with a natural-origin/vegetarian/refillable trust row → The Shades (4 gradient swatch cards) → What's Inside (3 ingredients, each explained by what it actually *does*) → free-from badges → stats → deep-fig CTA → footer. Ingredient-led rather than claim-led — each ingredient panel says the mechanism ("rebuilds the lipid barrier rather than just sitting on top"), which is how credible clean-beauty brands actually write.